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      <image:caption>Ellie Fun Day : Pigment Collection</image:caption>
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      <image:caption>Wausau Royal Papers</image:caption>
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      <image:caption>Safeway</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Ellie Fun Day Social Impact</image:caption>
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      <image:title>Home</image:title>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Ellie Fun Day Halloween</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Ellie Fun Day Nomad Travel Blanket</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Ellie Fun Day Advent Calendar</image:caption>
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  <url>
    <loc>https://www.sarahylin.com/contact-me</loc>
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  <url>
    <loc>https://www.sarahylin.com/speaking</loc>
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    <lastmod>2023-02-21</lastmod>
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      <image:title>Speaking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/7ca2021a-8567-4d40-98d3-9d157e67fad2/aiga-logo.jpg</image:loc>
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      <image:title>Speaking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sarahylin.com/barneys-nyc-x-elliefunday</loc>
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    <lastmod>2022-06-07</lastmod>
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      <image:title>Barneys NYC x Ellie Fun Day</image:title>
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      <image:title>Barneys NYC x Ellie Fun Day</image:title>
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      <image:title>Barneys NYC x Ellie Fun Day</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/e4515ef5-ed67-4955-bda4-6fd8995c5ad8/2c-3CN_5228.jpg</image:loc>
      <image:title>Barneys NYC x Ellie Fun Day</image:title>
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      <image:title>Barneys NYC x Ellie Fun Day</image:title>
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    <image:image>
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      <image:title>Barneys NYC x Ellie Fun Day</image:title>
      <image:caption>Client: Barneys NYC x Ellie Fun Day The Challenge: Design a baby blanket for Barneys NYC that represents both of the brands’ visual aesthetic and ethical story. The Outcome: Utilizing EFD's flagship baby blanket design, we incorporated Barney’s NYC iconic lion as a hand-embroidered design. This resulted in a full roll-out of this blanket collaboration in all of the Barney’s NYC brick and mortar stores and a continuing relationship with EFD until the iconic store closed it’s doors.</image:caption>
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    <loc>https://www.sarahylin.com/elliefunday-x-mahalir-aran-trust</loc>
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    <lastmod>2021-10-29</lastmod>
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      <image:title>Ellie Fun Day X Mahalir Aran Trust</image:title>
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      <image:title>Ellie Fun Day X Mahalir Aran Trust</image:title>
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      <image:title>Ellie Fun Day X Mahalir Aran Trust</image:title>
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      <image:title>Ellie Fun Day X Mahalir Aran Trust</image:title>
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      <image:title>Ellie Fun Day X Mahalir Aran Trust</image:title>
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      <image:title>Ellie Fun Day X Mahalir Aran Trust</image:title>
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      <image:title>Ellie Fun Day X Mahalir Aran Trust</image:title>
      <image:caption>Client: EFD x Mahalir Aran Trust The Challenge: School girls and women in India were faced with a lack of access to free menstrual hygiene products during the pandemic. More often than not economically challenged school girls received these products free, but due to school closures they were not able to access this service. The Outcome: A reusable menstrual pad was prototyped in conjunction with the NGO, Mahalir Aran Trust in Tamil Nadu, India. Through EFD’s platform, we developed a 1 for 10 campaign, where for every dress a customer purchased 10 reusable menstrual pads were distributed to the local community. Through a combination of a GoFund Me and a Buy 1 donate 10 Dress campaign, EFD donated 10,000 menstrual pads to women in need. Major influencers like Eva Chen, and The Period Project contributed to the success of this project.</image:caption>
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    <loc>https://www.sarahylin.com/applied-materials-branding</loc>
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    <lastmod>2026-02-17</lastmod>
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      <image:title>Applied Materials Branding</image:title>
      <image:caption>Crystal Silicon Visual Branding</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/095f71a5-5b49-4f56-8e39-f45f82223f8f/applied_story_painting_donut_final.jpg</image:loc>
      <image:title>Applied Materials Branding</image:title>
      <image:caption>Annual Report Graphics</image:caption>
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      <image:title>Applied Materials Branding</image:title>
      <image:caption>Product Marketing Collateral</image:caption>
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      <image:title>Applied Materials Branding</image:title>
      <image:caption>Event Travel Guide</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/369b9703-0b68-4b6a-94bc-6afc947cdef3/HighKScreen_5871.jpg</image:loc>
      <image:title>Applied Materials Branding</image:title>
      <image:caption>Marketing Product Brochure</image:caption>
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      <image:title>Applied Materials Branding</image:title>
      <image:caption>New Hire Branding</image:caption>
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      <image:title>Applied Materials Branding</image:title>
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    <loc>https://www.sarahylin.com/atmi-carbon</loc>
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    <lastmod>2022-10-06</lastmod>
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      <image:title>ATMI: Carbon</image:title>
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      <image:title>ATMI: Carbon</image:title>
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      <image:title>ATMI: Carbon</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/17b89ca3-715d-4c71-b3cb-4a4a9c63ef72/5b-1002887_CarbonVisuals_v1_Page_08.jpg</image:loc>
      <image:title>ATMI: Carbon</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/d2691d79-7ce2-423e-ab80-400cf1ac164d/3-100323_BlackCoralVisuals_v3_Page_12.jpg</image:loc>
      <image:title>ATMI: Carbon</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/a64e89e5-245c-4a1a-a662-138567377639/5c-1002887_CarbonVisuals_v1_Page_09.jpg</image:loc>
      <image:title>ATMI: Carbon</image:title>
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    <image:image>
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      <image:title>ATMI: Carbon</image:title>
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      <image:title>ATMI: Carbon</image:title>
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      <image:title>ATMI: Carbon</image:title>
      <image:caption>Client: ATMI : Carbon  The Challenge: Brand and develop a visual identity for a new precision absorbent that removes carbon emissions from industrial processes and power plants 90% more efficiently than other products on the market.  The Outcome: Developed a USP, visual identity, iconography and marketing collateral to convey ATMI’s new technology. ATMI is working with partners to develop a small commercial demonstration within one to two years to test and deploy this new product.</image:caption>
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    <loc>https://www.sarahylin.com/restoration-hardware-x-elliefunday</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-29</lastmod>
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      <image:title>Restoration Hardware x Ellie Fun Day</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/027dd613-3192-48dc-9303-b2cffa7e45c0/3-RH_Blankets+Stacked.png</image:loc>
      <image:title>Restoration Hardware x Ellie Fun Day</image:title>
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    <image:image>
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      <image:title>Restoration Hardware x Ellie Fun Day</image:title>
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      <image:title>Restoration Hardware x Ellie Fun Day</image:title>
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      <image:title>Restoration Hardware x Ellie Fun Day</image:title>
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      <image:title>Restoration Hardware x Ellie Fun Day</image:title>
      <image:caption>Client: Restoration Hardware x Ellie Fun Day The Challenge: Design a gift set for RH Baby &amp; Child that represents both of the brands’ visual ethos and ethical story. The Outcome: A gift set that included EFD’s best sellers which included; animal bonnet hat, wooden teether, a bodysuit and bib were designed to complement RH Baby &amp; Child’s brand aesthetic. This as a result increased Ellie Fun Day’s Q4 revenue by 2x and distribution to all of RH Baby &amp; Child stores and direct B2B channels.</image:caption>
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    <loc>https://www.sarahylin.com/wausau-papers</loc>
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    <priority>0.75</priority>
    <lastmod>2021-10-29</lastmod>
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      <image:title>Wausau Papers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/de9bcdcc-83cb-49dd-b3c0-16bd768dedf2/1-Wausau.jpg</image:loc>
      <image:title>Wausau Papers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634955934047-H8DM8YCGEIYE6VWFAIT6/4-Wausau_Cover_Page_03.jpg</image:loc>
      <image:title>Wausau Papers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/c3187b00-ff01-4f6e-a8fd-a56b0d7cc946/2-Wausau_Cover_Page_01.jpg</image:loc>
      <image:title>Wausau Papers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634955956094-KW2G9M4I7HTDJVOUHVR3/5-Wausau_Cover_Page_10.jpg</image:loc>
      <image:title>Wausau Papers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635039135587-00Y464S7830CJPUYX1LQ/_HEADER_-IMG_2546.jpg</image:loc>
      <image:title>Wausau Papers</image:title>
      <image:caption>Client: Wausau Papers The Challenge: Design promotional collateral materials for Wausau Papers, Royal Collection, a more affordable paper suite while enticing designers to see it’s performance against more higher costing paper lines.  The Outcome: Redefined the Royal Paper lines by utilizing masterful typography, printing techniques, and die-cutting processes to display the paper’s performance by showing high cost applications vs. low cost applications. Reconceptualized and rebranded the paper line to “Royal Re/ defined : affordable extravagance”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/applied-materials-solar</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/8c942bfb-80a6-4694-9214-72a9b4f25a97/1-IMG_3331a.jpg</image:loc>
      <image:title>Applied Materials Solar</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/57da2fb4-b0c9-4ee7-b127-b3a2a53dd4bf/2-IMG_3318.JPG</image:loc>
      <image:title>Applied Materials Solar</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/fc3169cc-00ea-423f-bba3-7167af0cd5fc/3-IMG_0018.JPG</image:loc>
      <image:title>Applied Materials Solar</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1ad40994-b58d-4e02-a31e-846fe3b2bc45/4IMG_3290.JPG</image:loc>
      <image:title>Applied Materials Solar</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/21a5e764-450a-4c63-9b6f-1a44755c68ea/5-IMG_3263.JPG</image:loc>
      <image:title>Applied Materials Solar</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/ellie-fun-day-narnia-holiday-test</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/2624af4f-3f31-4e83-b0c4-5a06585e9e19/3a-NarniaEmail.jpg</image:loc>
      <image:title>Ellie Fun Day Narnia Holiday Test</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1bc48ddb-8a9d-432b-8ef1-c4c6a0c0860a/Screen+Shot+2021-10-26+at+1.06.51+PM.png</image:loc>
      <image:title>Ellie Fun Day Narnia Holiday Test</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1b59391f-6eb7-4e3b-bdf8-d8747d5e7b73/4CN_2784.jpg</image:loc>
      <image:title>Ellie Fun Day Narnia Holiday Test</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/cf808b9c-b6fa-4f39-ae00-00a0bb4d8bb1/4CN_3582.jpg</image:loc>
      <image:title>Ellie Fun Day Narnia Holiday Test</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/c9795c11-4098-470c-bd39-1b8aae8a433f/3b-NarniaEmail.jpg</image:loc>
      <image:title>Ellie Fun Day Narnia Holiday Test</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635045846315-58OSR40ZGC4646ZOC5UX/1-4CN_3760.jpg</image:loc>
      <image:title>Ellie Fun Day Narnia Holiday Test</image:title>
      <image:caption>Client: Ellie Fun Day: Narnia Holiday Launch The Challenge: Develop a test campaign for Ellie Fun Day’s market entry into clothing. Design and prototype products based on dead-stock fabric to tell a cohesive brand story. The Outcome: We conceptualized a micro-collection based on the relationship between Lucy and Mr. Tumnus from the Chronicles of Narnia series. By utilizing deadstock fabric we were able to bypass fabric minimums to test the market for EFD. We leveraged the high buying holiday season and we were able to gather data on the best selling products and at which price-points. This set the trajectory for EFD to delve into investing more into children’s wear.  The marketing campaign consisted of several teasers that played off of the children’s expressions of anticipation. Strategic Headline copy was conceptualized to fit the celebratory holiday photo season.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/ellie-fun-day-pop-up-booths</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/d1b2104c-c76c-4375-a1c1-a207db15b278/3a-IMG_0912.jpg</image:loc>
      <image:title>Ellie Fun Day Pop-up Booths</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/0d7659d0-f179-4b0a-ba54-5133d4f720ff/1a-ModularBoothSketch.jpg</image:loc>
      <image:title>Ellie Fun Day Pop-up Booths</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/799489d4-7ba8-4a09-8634-513c1c74ccbb/4b-EFD_Booth.JPG</image:loc>
      <image:title>Ellie Fun Day Pop-up Booths</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/955629c4-870a-42ec-b316-4c434f669aa5/3b-IMG_0917.JPG</image:loc>
      <image:title>Ellie Fun Day Pop-up Booths</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/73c993b6-99fb-4388-8ebb-c7eb6ae64baf/1b-Peg_BoothDisplay_v5_freestanding.jpg</image:loc>
      <image:title>Ellie Fun Day Pop-up Booths</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/7099adb8-db80-4d0e-bc5a-cab4a926a2e7/2a-IMG_4295.jpg</image:loc>
      <image:title>Ellie Fun Day Pop-up Booths</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/9b6b7773-6532-4dcc-9df1-841c66197d1d/3c.jpg</image:loc>
      <image:title>Ellie Fun Day Pop-up Booths</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/e3d7a956-6ad5-457f-b1a7-2975a557660d/2b-EFD_Booth.jpg</image:loc>
      <image:title>Ellie Fun Day Pop-up Booths</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/winking-bee-optometry</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635022418209-CP43G7PXPLJ2Z1JCEQLM/3-WBO_001_logos_Option1.jpg</image:loc>
      <image:title>Winking Bee Optometry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635022434349-23IT37TAQ64ZNSZN3VJ3/3-WBO_001_logos_v1b+copy+5.jpg</image:loc>
      <image:title>Winking Bee Optometry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635022452893-Z3G90E92KUMSFTQKGKYY/3-WBO_001_logos_v1b.jpg</image:loc>
      <image:title>Winking Bee Optometry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635022469583-DULRBCC3Q0DAFMYP45P4/3-WBO_001_logos_v1b+copy+2.jpg</image:loc>
      <image:title>Winking Bee Optometry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635022482787-1XFMCZHU3RBX08ILCYZH/3-WBO_001_logos_v1b+copy+3.jpg</image:loc>
      <image:title>Winking Bee Optometry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635022500741-7XRQ7RRZ35JRKV6PHK9R/3-WBO_001_logos_v1b+copy+4.jpg</image:loc>
      <image:title>Winking Bee Optometry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/f3e55c40-9515-4961-83c6-898b8d3d20ef/5a-WBO_Brandguide_v1_Page_01.jpg</image:loc>
      <image:title>Winking Bee Optometry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/52ebde46-9d43-4448-9bf6-2da3b3bd6184/5b-WBO_Brandguide_v1_Page_07.jpg</image:loc>
      <image:title>Winking Bee Optometry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1c974672-fe61-46cc-a942-de3721828c6f/WBO001_ConceptBoards_Interiors2.jpg</image:loc>
      <image:title>Winking Bee Optometry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/9227139e-8403-446c-98a2-8554a5301854/5c-WBO_Brandguide_v1_Page_12.jpg</image:loc>
      <image:title>Winking Bee Optometry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/b4db61eb-f34a-4028-b7d8-a5cb9288436b/5d-WBO_Brandguide_v1_Page_15.jpg</image:loc>
      <image:title>Winking Bee Optometry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/30884efa-2426-4f82-b65d-5a6fd2ac3cdd/WBO_001_logo_RGB_Vert.png</image:loc>
      <image:title>Winking Bee Optometry - Client:</image:title>
      <image:caption>Winking Bee Optometry The Challenge: Name, brand, and design a visual identity for a new and local optometry practice in a competitive landscape filled with large key players.  The Outcome: The new name and logo helped differentiate the client in a crowded and competitive landscape by focusing on holistic eyecare with now over 60+, 4.5 star Yelp ratings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/84b4facf-3a9f-4130-a615-a2905f5e817a/WBO001_ConceptBoards_P3.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/f5b9ee70-6a4d-405b-954a-d40d1a17c327/2-WBO001_ConceptBoards_Positioning.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/dea6b56c-399a-4d18-9eba-5524587e7390/WB_StorefrontSignage.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/bc2457c5-f21f-4967-8e3e-230867f074d8/WB_DoorVinyl.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/haven-contemplative-labyrinth</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/05f9f00d-425d-4500-8da4-f3a41b36c091/3-Labyrinth_overall.png</image:loc>
      <image:title>Haven Contemplative Labyrinth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/4ff5b400-6ba1-4233-9150-fde78514121b/5a-HolySpace_Tent.png</image:loc>
      <image:title>Haven Contemplative Labyrinth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/e56ad202-7711-44ff-9872-f3e8dd9c5007/6-Labyrinth_FatherSon.png</image:loc>
      <image:title>Haven Contemplative Labyrinth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/7c2614be-3995-4845-a592-0f746d617151/7a-Labyrinth_Mirror.png</image:loc>
      <image:title>Haven Contemplative Labyrinth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/00074909-fe8f-45e4-895b-b63552a7af10/9-Labyrinth_Feedback.png</image:loc>
      <image:title>Haven Contemplative Labyrinth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/6714e849-c192-4de4-a749-ac07b1157f72/4-Self_Mirror.png</image:loc>
      <image:title>Haven Contemplative Labyrinth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/e9f8be8a-d322-4c04-a63a-0bbfad17054f/5b-Communion.png</image:loc>
      <image:title>Haven Contemplative Labyrinth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/42f1129c-a608-48f5-a73a-d1696e377bf8/7b-Labyrinth_Station_Tomatoes.png</image:loc>
      <image:title>Haven Contemplative Labyrinth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/c2bc8c15-dcd9-45c1-a298-ba9e433c1233/1-Labyrinth_Entry.png</image:loc>
      <image:title>Haven Contemplative Labyrinth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/28a9e141-1f4b-4927-b90f-a10f582349d8/8a-LettingGo.png</image:loc>
      <image:title>Haven Contemplative Labyrinth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/2bf33781-5a50-4109-ad1e-ed1b690de75f/8b-Labyrinth_dirt.png</image:loc>
      <image:title>Haven Contemplative Labyrinth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635027943137-OJTAP93JUPMP4NPK2DMG/1-Labyrinth_Entry.png</image:loc>
      <image:title>Haven Contemplative Labyrinth</image:title>
      <image:caption>Client: Haven Contemplative Labyrinth The Challenge: Design a lo-fi spiritual experience for a start-up faith community on a shoe-string budget.   The Outcome: We gathered materials from our own garages, second-hand stores and designed an interactive labyrinth that featured stations guided by an audio recording for an inward journey of self reflection towards the center of the tent which culminated in Holy Communion and then an outward journey that lead the user to see themselves within their communities. This lead to an increased awareness of Haven’s start-up community. By utilizing a neutral theater space in Downtown San Jose, we engaged people that a typical evangelical church would not have been able to reach.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/ellie-fun-day-advent</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/27f76431-932e-4a0d-8aba-044b19af2d20/2a%3DCloseupAdvent_9838.jpg</image:loc>
      <image:title>Ellie Fun Day Advent</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/dfe601d8-f08c-43cf-aa85-c6162ab545ed/4a-Twinkle.jpg</image:loc>
      <image:title>Ellie Fun Day Advent</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/89717f02-4c5d-4dd5-b18f-cda018dc602a/2b-Feather_9812.jpg</image:loc>
      <image:title>Ellie Fun Day Advent</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/709d1edf-60f5-4386-a9db-f88bf15153e3/3a-FreeAdventDIYPrintable_9802.jpg</image:loc>
      <image:title>Ellie Fun Day Advent</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/f7e6c15d-36a5-4b7a-924d-3c4a6bcaa3dd/3b-HandAdvent_9746.jpg</image:loc>
      <image:title>Ellie Fun Day Advent</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635027730544-C8C692KP651XMBHVVL8Q/1-Advent_Mailer_9764.jpg</image:loc>
      <image:title>Ellie Fun Day Advent</image:title>
      <image:caption>Client: Ellie Fun Day Advent The Challenge: Design a holiday freemium activity to capture emails for Ellie Fun Day’s newsletter signup.  The Outcome: We designed a DIY Advent Calendar with 25 days of “ADVENTures”. Each day featured an adventure for families to try from recreating a scene from “ELF”, to ice-blocking down a hill. We created a character named Twinkle the other Elf which performed many of these activities on this ADVENTure list to encourage children to participate which was distributed through YouTube and our other social channels. This became Ellie Fun Day’s most downloaded freemium to date.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/ellie-fun-day-holiday-ethical-gift-guides</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/789d1e0d-5ee5-4ea7-a171-609e1495cff3/1-holiday-spa.jpeg</image:loc>
      <image:title>Ellie Fun Day Holiday Ethical Gift Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/7c24f186-cdcf-4dbf-a4b8-10955e8121f9/2-holiday-him.jpeg</image:loc>
      <image:title>Ellie Fun Day Holiday Ethical Gift Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/33bc9564-74df-4026-b910-41c30b406f24/3-holiday-littles.jpeg</image:loc>
      <image:title>Ellie Fun Day Holiday Ethical Gift Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635118070188-L9JSX44VQ413K4V0ZGKN/Header-EthicalGiftGuides.png</image:loc>
      <image:title>Ellie Fun Day Holiday Ethical Gift Guides</image:title>
      <image:caption>Client: EFD: Holiday Ethical Gift Guides The Challenge: Develop a holiday gift guide strategy that will increase awareness through cross promotional relationships with other ethical brands. The Outcome: Increased awareness through repostings from other like-minded brands with larger social followings resulted in new followers hip on Instagram and click throughs to featured products.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/ellie-fun-day</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1122a576-edef-419c-816d-bbeb079323b7/2_BlanketSketches.jpg</image:loc>
      <image:title>Ellie Fun Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634850673807-71O3HHGWPQ7HTP5TKBD1/4-3CN_6668.jpg</image:loc>
      <image:title>Ellie Fun Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/2f8dd5fe-81db-4c7d-9364-747dbdda7b4a/1a-RH_Baby-%231.jpg</image:loc>
      <image:title>Ellie Fun Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634851977344-HNXJWVAOFNVU1K7RH5PV/6-medical-clinic.jpg</image:loc>
      <image:title>Ellie Fun Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/f147af30-6f68-46f5-a8ea-31ab26e1d821/3_Playtime2014_4428.JPG</image:loc>
      <image:title>Ellie Fun Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634850689098-Z43H8BNTKB8T465X9Z2W/5-CuttingMasks.JPG</image:loc>
      <image:title>Ellie Fun Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/91b2d128-6795-4197-a15f-e57ba17f3ba4/7b-RH_Blankets-Stacked.jpg</image:loc>
      <image:title>Ellie Fun Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634848963229-XB9MT4XW6X7W61AX5LK6/1_IndianWomen-Edit.jpg</image:loc>
      <image:title>Ellie Fun Day</image:title>
      <image:caption>Client: Ellie Fun Day: Social Impact The Challenge: Launch a social impact company that creates sustainable and ethical income for marginalized artisan women in India by improving upon their current sewing skills. The Outcome: Increased the number of artisans by 4x with a sustainable income, 50% YOY profit for artisan NGO, created market access to 250 retailers globally including Nordstrom, Anthropologie, and Restoration Hardware, Saved 152 acres from pesticides by using GOTS certified organic textiles, $12k invested into the partner NGO medical clinic from our profits. Contributed to five of the United Nation’s Sustainable Development Goals. Key press features (unpaid): Martha Stewart Living, Huffington Post, Travel and Leisure. Awards: LVMH Rise Program, Google Entrepreneurs, SOCAP</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634854195090-LY51DDW47FYYV37ZIZP5/8-FD_GroupPicture_3CN_6089.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/ellie-funday-12-days-of-gifts-holiday</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/b56cd088-8774-4ceb-8563-e1e140581e34/3a-Email-12Days.jpg</image:loc>
      <image:title>Ellie Funday - 12 Days of Gifts Holiday</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/8bbd899c-c603-45ec-9221-c19d0989dc8b/2-iphone_mockup.jpg</image:loc>
      <image:title>Ellie Funday - 12 Days of Gifts Holiday</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/6ffbd3dc-c104-426b-9efe-c9462e0e32ea/3c-Email.jpg</image:loc>
      <image:title>Ellie Funday - 12 Days of Gifts Holiday</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/4acf6e4f-5a0b-42bd-8c70-2b8887357cb1/3b-Email.jpg</image:loc>
      <image:title>Ellie Funday - 12 Days of Gifts Holiday</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635116887403-C8VS0WZ0HL1CSPV9T1Q4/_1-HEADER-12.jpg</image:loc>
      <image:title>Ellie Funday - 12 Days of Gifts Holiday</image:title>
      <image:caption>Client: Ellie Fun Day - 12 Days of Gifts Holiday The Challenge: Develop a Holiday awareness campaign utilizing EFD’s products to drive holiday sales. The Outcome: The concept of the 12-Days of Gifts was launched through an integrated email and Instagram campaign which resulted in an increase of 2X YOY sales.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/ellie-fun-day-halloween</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/2493d5fb-5566-4b23-ac57-4bafb53979ff/2-Cowboy__6296.jpg</image:loc>
      <image:title>Ellie Fun Day Halloween</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/5bcbab7c-ea5c-4587-ab92-2c6058d6cbf9/3-PixieWand__5522.jpg</image:loc>
      <image:title>Ellie Fun Day Halloween</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/3623e765-2411-4482-bfc3-04e95054d663/4-Shark__6106.jpg</image:loc>
      <image:title>Ellie Fun Day Halloween</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/6f431302-c72f-4907-8ea8-42264ec0da08/5-TwoGnomes__5961.jpg</image:loc>
      <image:title>Ellie Fun Day Halloween</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/c7b7aae1-afbc-4610-9008-6ea3dbc2720c/1_Halloween.jpg</image:loc>
      <image:title>Ellie Fun Day Halloween</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/6d8a0f86-b107-441e-af97-2df9566fa818/2_Halloween.jpg</image:loc>
      <image:title>Ellie Fun Day Halloween</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/2f3b25cb-465b-4e2f-8345-64452f8b04b7/3_Halloween.jpg</image:loc>
      <image:title>Ellie Fun Day Halloween</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/76398264-a13d-4ef8-88a9-abd4ed193c7a/4_Halloween.jpg</image:loc>
      <image:title>Ellie Fun Day Halloween</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/56f48e11-f5e2-4785-b006-f999c77e8dde/5_Halloween.jpg</image:loc>
      <image:title>Ellie Fun Day Halloween</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/d7d3e153-6857-4450-83bf-18ba945d07df/6_Halloween.jpg</image:loc>
      <image:title>Ellie Fun Day Halloween</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/50099c9e-9709-43f0-bc63-074f053279de/7_Halloween.jpg</image:loc>
      <image:title>Ellie Fun Day Halloween</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/82658cbc-91d5-488e-8064-ae9564f451b7/8_Halloween.jpg</image:loc>
      <image:title>Ellie Fun Day Halloween</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635045918150-HERE7A38B4NMQTP7AO5E/1-Banana__5341_HighestLikes_333.jpg</image:loc>
      <image:title>Ellie Fun Day Halloween</image:title>
      <image:caption>Client: Ellie Fun Day: Halloween The Challenge: Develop a Halloween awareness campaign utilizing EFD’s Pigment Collection. The Outcome: Due to the virality of the DIY concepts, EFD received the highest click through and saves historically through Instagram. This data served as a launching pad for their digital ad strategy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/nomad-travel-blankets</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1632872739242-ZJJPEA25LHHX2QEWHHKS/NomadMini_sketch.jpg</image:loc>
      <image:title>Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635024284323-644Z8S0TDV90O28K9QCZ/Nomad_Protosketch.jpg</image:loc>
      <image:title>Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634850673807-71O3HHGWPQ7HTP5TKBD1/4-3CN_6668.jpg</image:loc>
      <image:title>Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/4eafa831-a691-4c65-8de6-b09b4f32c10d/NomadCallouts.jpg</image:loc>
      <image:title>Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634850689098-Z43H8BNTKB8T465X9Z2W/5-CuttingMasks.JPG</image:loc>
      <image:title>Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/18b0a092-974d-4225-b062-0eb60855f38b/Wonder_Wander_mockup_SQ.jpg</image:loc>
      <image:title>Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/d489941d-46de-446d-a7fc-f11f472b3e14/Notebooks.jpg</image:loc>
      <image:title>Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/a36ed464-4e02-4e5a-bd76-66e03eee1df8/Panda_3CN_6961.jpg</image:loc>
      <image:title>Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1631238220124-ULD4OXIDQ7PYAUH0SRBT/3NomadsPenguinPigAlpaca_1000px_6402.jpg</image:loc>
      <image:title>Nomad Travel Blankets</image:title>
      <image:caption>Client: Ellie Fun Day The Challenge: Design and market a blanket that will keep kids warm and clean, inspire wonder while they travel on their many adventures. Outcome: Launched on Indiegogo to sell $25,000 for initial market tests and eventually 250 stores globally, with unpaid press in Travel &amp; Leisure and Huffington Post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1632873159595-STU0W4ITUMNJ0IXJG1KL/Raccoon_Hook_3CN_8582.jpg</image:loc>
      <image:title>Nomad Travel Blankets - Our Raccoon Nomad Travel Blanket</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/f1e4d65a-7690-4004-b8b8-9730357fef69/EFD_NomadDigitalMarketing.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1632873590917-2PT93O3NG2FZ4RJZ65IN/Isaiah_openblanket_CN_7570.jpg</image:loc>
      <image:title>Nomad Travel Blankets - “Ellie Fun Day is design-focused and committed to using all their products to empower the poor.”</image:title>
      <image:caption>Fay Johnson from THE HUFFINGTON POST</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/safeway</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/c7328b45-27e0-4172-a0b6-831257013458/2-SAFEWAY_Spread.jpg</image:loc>
      <image:title>Safeway</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/803d7321-a5c1-46ca-8e0c-98e2006198c9/2b-SAFEWAY_Spread.jpg</image:loc>
      <image:title>Safeway</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/e07b68a0-3747-4d53-a02d-b7ab230e662d/2-SAFEWAY_Cover.jpg</image:loc>
      <image:title>Safeway</image:title>
      <image:caption>Client: Safeway The Challenge: Design Safeways corporate social responsibility report to highlight it’s first LEED Certified grocery store while incorporating Braille for visually impaired readers. The Outcome: Designed a CSR based on curated stories from local farmers, suppliers, employees to highlight Safeway’s commitment to their four pillars of social responsibility. The report contains updates such as Safeway's significant progress toward its industry-leading goal to responsibly source all of its fresh and frozen seafood by the end of 2015. By utilizing specific whitespace in appropriate areas, we incorporated Braille into the CSR to accommodate more readers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/e6e3e1d7-76bb-4896-8923-67747c088ce3/SAFEWAY_CSR09_PEOPLE.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/ellie-fun-day-pigment-launch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/b456f60a-bb10-4f4d-b075-1b3a2ce7d450/3a-Fall2018_WholesaleStockup.jpg</image:loc>
      <image:title>Ellie Fun Day Pigment Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/6fb8905c-c031-4129-8811-57a0afe3010b/5-KimonoTwoGirls_5234.jpg</image:loc>
      <image:title>Ellie Fun Day Pigment Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/62e14a4b-9088-48c2-a2bc-58499ffef1f2/6-DustyCedarScarf_1000px.jpg</image:loc>
      <image:title>Ellie Fun Day Pigment Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/2efb3e7b-27bf-4bb1-ab9f-26845fdc79a2/3c-Pixie_PinkSleepy_9281.jpg</image:loc>
      <image:title>Ellie Fun Day Pigment Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/8e95a5a7-5744-4bab-b0c8-d468899db7bd/3b-WalkingBunny_Lilac_9285.jpg</image:loc>
      <image:title>Ellie Fun Day Pigment Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/2d4df5a3-4294-4edf-bfc7-32dbe24d914b/3d-ApplePicking_MustardHat_9257.jpg</image:loc>
      <image:title>Ellie Fun Day Pigment Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635028899564-XF5A471Q8VB8UHQNGJG6/1a-CayenneBooties_Swaddle_Slider.jpg</image:loc>
      <image:title>Ellie Fun Day Pigment Launch</image:title>
      <image:caption>Client: EllieFunDay: Pigment Collection The Challenge: Design a core collection of products that would increase EFD’s revenue and product offerings while still leveraging one base fabric due to EFD’s limited buy requirements. The Outcome: Through trend analysis, customer feedback and prototyping of new SKUs we designed the Pigment Collection based on the natural pigments of the earth. A collection of 5 colorways was developed and implemented across EFD’s core products. New SKUs were added to complement the offering that would fit the gifting sector, which included kimono sets, booties, swaddles, hats and bibs. This added collection increased EFD’s revenue by 50%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/b2bf84c8-7da5-4fd4-ac44-af2f8bc5cd26/PigmentWebsite.jpg</image:loc>
      <image:title>Ellie Fun Day Pigment Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/04576869-de60-49e2-985f-e640bc29af02/SilverSage-Sun-Bonnet-hat_kids-sq.jpg</image:loc>
      <image:title>Ellie Fun Day Pigment Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/d87d1853-4c1f-4daa-a478-6c2b80c9d623/4-PigmentSpread.jpg</image:loc>
      <image:title>Ellie Fun Day Pigment Launch</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/marketing-campaigns</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635207386596-6CGDPJWGUQUM3UDG57O6/1-4CN_3760.jpg</image:loc>
      <image:title>Marketing Campaigns - Make it stand out</image:title>
      <image:caption>EFD: Narnia Holiday Test</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635207143659-J7CUDSL77YR38WLEJ126/_1-HEADER-12.jpg</image:loc>
      <image:title>Marketing Campaigns - Make it stand out</image:title>
      <image:caption>EFD: 12 Days of Gift Holiday</image:caption>
    </image:image>
    <image:image>
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      <image:title>Marketing Campaigns - Make it stand out</image:title>
      <image:caption>EFD: Pigment Launch</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635377001714-PJ93R94RK7QVDBRZ2F1L/Screen+Shot+2021-10-27+at+7.10.50+PM.png</image:loc>
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      <image:caption>Applied Materials Solar</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635208048097-BG30FGGH8SFAFA97DWKC/2b-EFD_Booth.jpg</image:loc>
      <image:title>Experience &amp; Exhibit Design - Make it stand out</image:title>
      <image:caption>EFD: Pop-up Booths</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1635208211505-MBN774LKZVXGZUZD98VF/1-Advent_Mailer_9764.jpg</image:loc>
      <image:title>Experience &amp; Exhibit Design - Make it stand out</image:title>
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      <image:caption>Mahalir Aran Trust X Ellie Fun Day</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/ee475048-3354-45a6-adf8-0743ac8f7941/3NomadSlider.jpg</image:loc>
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      <image:caption>The Nomad Travel Blanket</image:caption>
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    <image:image>
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      <image:title>Brand Identity - Make it stand out</image:title>
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    <image:image>
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      <image:title>Brand Identity - Make it stand out</image:title>
      <image:caption>ATMI Black Coral</image:caption>
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      <image:title>Product Development - Make it stand out</image:title>
      <image:caption>Nomad Travel Blankets</image:caption>
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    <image:image>
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      <image:caption>Mahalir Aran Trust x Ellie Fun Day</image:caption>
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      <image:caption>EFD: Pigment Launch</image:caption>
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    <loc>https://www.sarahylin.com/about-me</loc>
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      <image:title>About Me - Sarah Y. Lin</image:title>
      <image:caption>Human-Centered Creative Strategist I help organizations understand what people truly need and design solutions people actually use. Over the past 20+ years, my work has evolved from leading brand and market strategy to helping organizations translate invisible human experience into spaces, products, and rituals that drive meaningful engagement and performance. I began my career as a creative director, leading brand and marketing initiatives for Fortune 500 companies, high-growth startups, and mission-driven nonprofits. After a decade in the corporate world, I co-founded a social enterprise empowering marginalized women in India. From seed to end consumer, we built a fair-trade lifestyle brand carried in more than 250 stores globally, including Nordstrom, Restoration Hardware, and Anthropologie. I was recognized by LVMH as a rising entrepreneur, and our work was featured in Martha Stewart Living and other national publications. Today, through my consultancy practice, I partner with global technology teams, major nonprofit organizations, and community leaders to design human-centered systems that people can actually flourish collaboratively. My approach integrates neuroaesthetic insight, embodied facilitation, and material-based prototyping to help teams move from abstract user data to lived human understanding. Recent engagements include guiding large-scale digital organizations to strengthen relational leadership and collaborative ownership, and partnering with nationally recognized nonprofits to prototype new models of engagement that help emerging generations experience meaning and connection in more embodied ways. Across contexts, the focus is consistent: turning human insight into environments and practices that improve adoption, trust, and creative capacity. Former CEO and entrepreneur. Lifelong maker in clay and light. Still most energized when something invisible finally takes form…like riding a wave.</image:caption>
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    <lastmod>2023-03-21</lastmod>
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      <image:title>EFD Pigment Launch 2</image:title>
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      <image:title>EFD Pigment Launch 2</image:title>
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      <image:title>EFD Pigment Launch 2</image:title>
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      <image:title>EFD Pigment Launch 2</image:title>
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      <image:title>EFD Pigment Launch 2</image:title>
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    <image:image>
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      <image:caption>Client: EllieFunDay: Pigment Collection The Challenge: Design a core collection of products that would increase EFD’s revenue and product offerings while still leveraging one base fabric due to EFD’s limited buy requirements. The Outcome: Through trend analysis, customer feedback and prototyping of new SKUs we designed the Pigment Collection based on the natural pigments of the earth. A collection of 5 colorways was developed and implemented across EFD’s core products. New SKUs were added to complement the offering that would fit the gifting sector, which included kimono sets, booties, swaddles, hats and bibs. This added collection increased EFD’s revenue by 50%.</image:caption>
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      <image:title>EFD Pigment Launch 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>EFD Pigment Launch 2</image:title>
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      <image:title>Brand ID - Wausau Papers</image:title>
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      <image:title>Brand ID - ATMI Carbon - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand ID - ATMI Carbon - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904674-UXDT58LZUDAEN1C4LIKQ/image-asset.jpeg</image:loc>
      <image:title>Brand ID - ATMI Carbon - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brand ID - Applied Materials</image:title>
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      <image:title>Brand ID - Applied Materials</image:title>
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      <image:title>Brand ID - Applied Materials</image:title>
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    <loc>https://www.sarahylin.com/work/project-two-hs2ds</loc>
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    <lastmod>2021-08-31</lastmod>
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      <image:title>Brand ID - EllieFunDay</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847340763-INL9ICD0DK2G1M8D7C0L/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Brand ID - EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847340215-08399OG7B1B8UI9HK97O/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Brand ID - EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847339638-MF4NXTWSJ51TSBFP4AIM/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Brand ID - EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847337890-BMG68HKP3DXYMQZ6BZA6/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Brand ID - EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847337276-72BJU9SDMO608XKWX1Y0/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Brand ID - EllieFunDay</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/work/winking-bee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634778396131-AWY7MMXYL3R36S3IU90N/3-WBO_001_logos_v1b+copy+5.jpg</image:loc>
      <image:title>Brand ID - Winking Bee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634778406418-FY49AS8PIPSZ4QHDL9JD/3-WBO_001_logos_v1b.jpg</image:loc>
      <image:title>Brand ID - Winking Bee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634778418387-4QHKT1PVHTAOW2JIHJS9/3-WBO_001_logos_v1b+copy+2.jpg</image:loc>
      <image:title>Brand ID - Winking Bee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634778430400-5QKK6X0ZR8UF1HYQIL4J/3-WBO_001_logos_v1b+copy+3.jpg</image:loc>
      <image:title>Brand ID - Winking Bee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634778439203-SZKMYW1QNT2XWRDUXPSN/3-WBO_001_logos_v1b+copy+4.jpg</image:loc>
      <image:title>Brand ID - Winking Bee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634784170061-C0FQL7BWAYRK19ES0648/3-WBO_001_logos_Option1.jpg</image:loc>
      <image:title>Brand ID - Winking Bee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/f3e55c40-9515-4961-83c6-898b8d3d20ef/5a-WBO_Brandguide_v1_Page_01.jpg</image:loc>
      <image:title>Brand ID - Winking Bee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/52ebde46-9d43-4448-9bf6-2da3b3bd6184/5b-WBO_Brandguide_v1_Page_07.jpg</image:loc>
      <image:title>Brand ID - Winking Bee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/9227139e-8403-446c-98a2-8554a5301854/5c-WBO_Brandguide_v1_Page_12.jpg</image:loc>
      <image:title>Brand ID - Winking Bee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/b4db61eb-f34a-4028-b7d8-a5cb9288436b/5d-WBO_Brandguide_v1_Page_15.jpg</image:loc>
      <image:title>Brand ID - Winking Bee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634783956492-EK9QSN1YI5AF8L9RWZ68/WBO_001_logo_WEB_vert.jpg</image:loc>
      <image:title>Brand ID - Winking Bee</image:title>
      <image:caption>Client: Winking Bee Optometry The Challenge: Name, brand, and design a visual identity for a new and local optometry practice in a competitive landscape filled with large key players.  The Outcome: The new name and logo helped differentiate the client in a crowded and competitive landscape by focusing on holistic eyecare with now over 60+, 4.5 star Yelp ratings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634783776928-3GXX6IC7FAPPJZ1M4NX1/2-Positioning+%281%29.jpg</image:loc>
      <image:title>Brand ID - Winking Bee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634793559632-ZSUTWT3C28OPH5HBJDP5/4-WBO001_ConceptBoards_Interiors.jpg</image:loc>
      <image:title>Brand ID - Winking Bee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/play</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-29</lastmod>
  </url>
  <url>
    <loc>https://www.sarahylin.com/play/project-six-bn8ss</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847359798-BCTJTJAS19PV54HL6VPM/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Barneys NYC x EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847359057-HKZQQP8MCEM0UI23R57B/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Barneys NYC x EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847357814-SZ205VXUQGAN268M8A18/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Barneys NYC x EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847356915-2V61708SR7M0A8IBEJLE/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Barneys NYC x EllieFunDay</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/play/project-five-bb8js</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847350665-9UOIWAR5X24UBW83TJJO/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Rylee + Cru and EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847351213-Z61O7XETZM827W8NSG74/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Rylee + Cru and EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847350097-XM9U6QFAY9KBBLO1AZSP/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Rylee + Cru and EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847349536-9B5S5JDU6CTTOIHYQPE7/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Rylee + Cru and EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847349032-KE99W4O3PP9147GHRC10/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Rylee + Cru and EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847348472-8QESU05NL485EPY8X8XO/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Rylee + Cru and EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847347954-P3IYHJRVJDA9HIJAOIYW/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Rylee + Cru and EllieFunDay</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/play/project-four-3es2m</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904251-HVHUK3T1H2QCY05DRHU3/image-asset.jpeg</image:loc>
      <image:title>Product Development - Menstrual Pad Project - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904480-AXE2TZ6WH1YWOYJELYQQ/image-asset.jpeg</image:loc>
      <image:title>Product Development - Menstrual Pad Project - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904674-UXDT58LZUDAEN1C4LIKQ/image-asset.jpeg</image:loc>
      <image:title>Product Development - Menstrual Pad Project - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/play/project-three-6hjjj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847346453-9Q5OWQYQKLUYSEI8HTQ9/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Pigment Collection / Mommy &amp; Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847347374-LRJZY9Z3THYAKKDMSW3J/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Pigment Collection / Mommy &amp; Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847345694-G1GWR6PECV9YV30U4V72/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Pigment Collection / Mommy &amp; Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847344987-MHQ4KNDFGIGPTF2COZ6C/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Pigment Collection / Mommy &amp; Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847343867-0L1OZAUWGMWQRU45XVH0/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Pigment Collection / Mommy &amp; Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847343275-2K532N6VSN9EQGN24WT6/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Pigment Collection / Mommy &amp; Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847342706-683IB8RMYZTUU4LFBADF/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - Pigment Collection / Mommy &amp; Me</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/play/project-two-etnr8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847341420-H8BGVV7QHLUZ41NQKDDO/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - RH + EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847340763-INL9ICD0DK2G1M8D7C0L/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - RH + EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847340215-08399OG7B1B8UI9HK97O/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - RH + EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847339638-MF4NXTWSJ51TSBFP4AIM/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - RH + EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847337890-BMG68HKP3DXYMQZ6BZA6/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - RH + EllieFunDay</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847337276-72BJU9SDMO608XKWX1Y0/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Product Development - RH + EllieFunDay</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/play/nomad-travel-blankets-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1632873159595-STU0W4ITUMNJ0IXJG1KL/Raccoon_Hook_3CN_8582.jpg</image:loc>
      <image:title>Product Development - Nomad Travel Blankets</image:title>
      <image:caption>Raccoon Nomad Travel Blanket</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/4eafa831-a691-4c65-8de6-b09b4f32c10d/NomadCallouts.jpg</image:loc>
      <image:title>Product Development - Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/18b0a092-974d-4225-b062-0eb60855f38b/Wonder_Wander_mockup_SQ.jpg</image:loc>
      <image:title>Product Development - Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/d489941d-46de-446d-a7fc-f11f472b3e14/Notebooks.jpg</image:loc>
      <image:title>Product Development - Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/a36ed464-4e02-4e5a-bd76-66e03eee1df8/Panda_3CN_6961.jpg</image:loc>
      <image:title>Product Development - Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1631238220124-ULD4OXIDQ7PYAUH0SRBT/3NomadsPenguinPigAlpaca_1000px_6402.jpg</image:loc>
      <image:title>Product Development - Nomad Travel Blankets - Client: EllieFunDay The Challenge: Design a blanket that will keep kids warm and clean, inspire wonder while they travel on their many adventures. Outcome: Launched on Indiegogo to sell $25,000 for initial market tests and eventually 250 stores globally, with unpaid press in Travel &amp; Leisure and Huffington Post.</image:title>
      <image:caption>The Nomad Travel Blanket</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1632872739242-ZJJPEA25LHHX2QEWHHKS/NomadMini_sketch.jpg</image:loc>
      <image:title>Product Development - Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1632872790852-QYLXEGJ1XQUHOP2Y96PE/Nomad_Protosketch.jpg</image:loc>
      <image:title>Product Development - Nomad Travel Blankets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1632873590917-2PT93O3NG2FZ4RJZ65IN/Isaiah_openblanket_CN_7570.jpg</image:loc>
      <image:title>Product Development - Nomad Travel Blankets - “EllieFunDay is design-focused and committed to using all their products to empower the poor.”</image:title>
      <image:caption>Fay Johnson from THE HUFFINGTON POST</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/play/socialimpact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1632873159595-STU0W4ITUMNJ0IXJG1KL/Raccoon_Hook_3CN_8582.jpg</image:loc>
      <image:title>Product Development - EllieFunDay Social Impact</image:title>
      <image:caption>Raccoon Nomad Travel Blanket</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/4eafa831-a691-4c65-8de6-b09b4f32c10d/NomadCallouts.jpg</image:loc>
      <image:title>Product Development - EllieFunDay Social Impact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/18b0a092-974d-4225-b062-0eb60855f38b/Wonder_Wander_mockup_SQ.jpg</image:loc>
      <image:title>Product Development - EllieFunDay Social Impact</image:title>
    </image:image>
    <image:image>
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      <image:title>Product Development - EllieFunDay Social Impact</image:title>
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      <image:title>Product Development - EllieFunDay Social Impact</image:title>
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      <image:title>Product Development - EllieFunDay Social Impact</image:title>
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      <image:title>Product Development - EllieFunDay Social Impact</image:title>
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      <image:title>Product Development - EllieFunDay Social Impact - “EllieFunDay is design-focused and committed to using all their products to empower the poor.”</image:title>
      <image:caption>Fay Johnson from THE HUFFINGTON POST</image:caption>
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      <image:title>Product Development - Nomad Travel Blankets</image:title>
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    <image:image>
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      <image:title>Product Development - Nomad Travel Blankets</image:title>
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    <image:image>
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      <image:title>Product Development - Nomad Travel Blankets</image:title>
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      <image:title>Product Development - Nomad Travel Blankets</image:title>
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      <image:title>Product Development - Nomad Travel Blankets</image:title>
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      <image:title>Product Development - Nomad Travel Blankets</image:title>
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      <image:title>Product Development - Nomad Travel Blankets</image:title>
      <image:caption>Client: Ellie Fun Day The Challenge: Design a blanket that will keep kids warm and clean, inspire wonder while they travel on their many adventures. Outcome: Launched on Indiegogo to sell $25,000 for initial market tests and eventually 250 stores globally, with unpaid press in Travel &amp; Leisure and Huffington Post.</image:caption>
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      <image:title>Product Development - Nomad Travel Blankets - Our Raccoon Nomad Travel Blanket</image:title>
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    <image:image>
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      <image:title>Product Development - Nomad Travel Blankets - “Ellie Fun Day is design-focused and committed to using all their products to empower the poor.”</image:title>
      <image:caption>Fay Johnson from THE HUFFINGTON POST</image:caption>
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      <image:title>Marketing Campaigns - Project Six</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847357814-SZ205VXUQGAN268M8A18/20140301_Trade-151_0124-copy.jpg</image:loc>
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      <image:title>Marketing Campaigns - Project Six</image:title>
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      <image:title>Marketing Campaigns - Project Five</image:title>
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      <image:title>Marketing Campaigns - Project Five</image:title>
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      <image:title>Marketing Campaigns - Project Five</image:title>
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      <image:title>Marketing Campaigns - Project Five</image:title>
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      <image:title>Marketing Campaigns - Project Five</image:title>
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      <image:title>Marketing Campaigns - Project Five</image:title>
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      <image:title>Marketing Campaigns - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Marketing Campaigns - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904674-UXDT58LZUDAEN1C4LIKQ/image-asset.jpeg</image:loc>
      <image:title>Marketing Campaigns - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Marketing Campaigns - Mother's Day</image:title>
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      <image:title>Marketing Campaigns - Mother's Day</image:title>
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      <image:title>Marketing Campaigns - Mother's Day</image:title>
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      <image:title>Marketing Campaigns - Mother's Day</image:title>
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      <image:title>Marketing Campaigns - EFD Holiday Campaigns</image:title>
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      <image:title>Marketing Campaigns - Nomad Travel Blanket Kickstarter</image:title>
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      <image:title>Marketing Campaigns - Nomad Travel Blanket Kickstarter</image:title>
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    <loc>https://www.sarahylin.com/social-impact-3/project-four-wd3l8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904251-HVHUK3T1H2QCY05DRHU3/image-asset.jpeg</image:loc>
      <image:title>Social Impact - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904480-AXE2TZ6WH1YWOYJELYQQ/image-asset.jpeg</image:loc>
      <image:title>Social Impact - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904674-UXDT58LZUDAEN1C4LIKQ/image-asset.jpeg</image:loc>
      <image:title>Social Impact - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/social-impact-3/project-three-gb3j5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847346453-9Q5OWQYQKLUYSEI8HTQ9/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Social Impact - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847347374-LRJZY9Z3THYAKKDMSW3J/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Social Impact - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847345694-G1GWR6PECV9YV30U4V72/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Social Impact - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847344987-MHQ4KNDFGIGPTF2COZ6C/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Social Impact - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847343867-0L1OZAUWGMWQRU45XVH0/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Social Impact - Project Three</image:title>
    </image:image>
    <image:image>
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      <image:title>Social Impact - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847342706-683IB8RMYZTUU4LFBADF/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Social Impact - Project Three</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/social-impact-3/project-two-nxews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634795208128-71G7MPLHCIPGGWE62KU4/1-SAFEWAY_CSR09_+FINAL+3_Page_01.jpg</image:loc>
      <image:title>Social Impact - Project Two</image:title>
      <image:caption>Client: Safeway The Challenge: Design Safeways corporate social responsibility report to highlight it’s first LEED Certified grocery store while incorporating Braille for visually impaired readers. The Outcome: Designed a CSR based on curated stories from local farmers, suppliers, employees to highlight Safeway’s commitment to their four pillars of social responsibility. The report contains updates such as Safeway's significant progress toward its industry-leading goal to responsibly source all of its fresh and frozen seafood by the end of 2015. By utilizing specific whitespace in appropriate areas, we incorporated Braille into the CSR to accommodate more readers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634795834463-IN90TSMLII4SJ4VRF2FQ/2a-SAFEWAY_CSR09_+FINAL+3_Page_04.jpg</image:loc>
      <image:title>Social Impact - Project Two - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634795862893-T1QGPNK5L1ATRVVTSIQC/2b-SAFEWAY_CSR09_+FINAL+3_Page_05.jpg</image:loc>
      <image:title>Social Impact - Project Two - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634795905125-JCAQ66EW9PB7D93SM9HJ/3-SAFEWAY_CSR09_+FINAL+3_Page_06.jpg</image:loc>
      <image:title>Social Impact - Project Two - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634795948659-7HOALWUTZ138FW2F3XDP/4b-SAFEWAY_CSR09_+FINAL+3_Page_17.jpg</image:loc>
      <image:title>Social Impact - Project Two - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634795987681-OA2SVIHEROZMTZRVOYNT/5-SAFEWAY_CSR09_+FINAL+3_Page_41.jpg</image:loc>
      <image:title>Social Impact - Project Two - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/social-impact-3/project-one-j5eh9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/cf086526-c3a6-431e-8ac3-33e791cc38c5/7-RH_Baby-%231.jpg</image:loc>
      <image:title>Social Impact - Project One</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1122a576-edef-419c-816d-bbeb079323b7/2_BlanketSketches.jpg</image:loc>
      <image:title>Social Impact - Project One</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/6f8ccc3b-4175-486e-879b-a9b1f4b7b71f/7-RHBlankets_Open.png</image:loc>
      <image:title>Social Impact - Project One</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/f147af30-6f68-46f5-a8ea-31ab26e1d821/3_Playtime2014_4428.JPG</image:loc>
      <image:title>Social Impact - Project One</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634848963229-XB9MT4XW6X7W61AX5LK6/1_IndianWomen-Edit.jpg</image:loc>
      <image:title>Social Impact - Project One</image:title>
      <image:caption>Client: Ellie Fun Day : Social Impact The Challenge: Launch a social impact company that creates sustainable and ethical income for marginalized artisan women in India by improving upon their current sewing skills. The Outcome: Increased the number of artisans by 4x with a sustainable income, 50% YOY profit for artisan NGO, created market access to 250 retailers globally including Nordstrom, Anthropologie, and Restoration Hardware, Saved 152 acres from pesticides by using GOTS certified organic textiles, $12k invested into the partner NGO medical clinic from our profits. Contributed to five of the United Nation’s Sustainable Development Goals. Key press features (unpaid): Martha Stewart Living, Huffington Post, Travel and Leisure. Awards: LVMH Rise Program, Google Entrepreneurs, SOCAP</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634850673807-71O3HHGWPQ7HTP5TKBD1/4-3CN_6668.jpg</image:loc>
      <image:title>Social Impact - Project One - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634850689098-Z43H8BNTKB8T465X9Z2W/5-CuttingMasks.JPG</image:loc>
      <image:title>Social Impact - Project One - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634851977344-HNXJWVAOFNVU1K7RH5PV/6-medical-clinic.jpg</image:loc>
      <image:title>Social Impact - Project One - Make it stand out</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/1634854195090-LY51DDW47FYYV37ZIZP5/8-FD_GroupPicture_3CN_6089.jpg</image:loc>
      <image:title>Social Impact - Project One</image:title>
      <image:caption>Ellie Fun Day took the TOMS shoes model of social impact to a deeper level through its holistic commitment to the marginalized artisan communities and the end-customer. We proved that a sustainable pathway of employment is possible with the right resources using human-centered design and design thinking to make a dent in poverty alleviation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/experiencedesign</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-10</lastmod>
  </url>
  <url>
    <loc>https://www.sarahylin.com/experiencedesign/project-six-ybb7f</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847421455-8JW2CPL3ZB56F2Z8ACLN/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Six</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847422112-G7ETRT5C07KF9PHFAV96/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Six</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420762-AGPM8HHB51L8F01AAZN7/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Six</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420322-U8QPDYBOD6HXYRSL8QW0/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Six</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/experiencedesign/project-five-ewpx4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419260-TLMPOGZEKRIR09EDXNAA/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419968-YLRD4TYV9QU8K9LW04SP/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418911-D6BSPWP8P3O9YAF5R3SO/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418431-66X2HHF6ZNWKOC9VHLZI/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417789-TGDSX064I3PZELTJI8Q1/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417384-6R65UAAJW6EW4KUCUT6U/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847416982-R2067X6OPKY3MG304FSJ/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Five</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/experiencedesign/project-four-j9x24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847905386-9EM9GLHE12726EXM68S4/image-asset.jpeg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847906050-Q37PFW075QZ6YU9179YP/image-asset.jpeg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847907929-YZFF0BD112Q9PF2G1BK6/image-asset.jpeg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/experiencedesign/project-three-7mpag</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Three</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/experiencedesign/project-two-jp3ed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407287-985X24W2BPAEHHISD0C0/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406849-K0MEB56K6G4CEGRZ4D2J/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406249-J4HYEHES6F6UCY5TVM2A/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847405591-FZUNRUAT1SR1PVIL5TA8/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404849-JBKU84SJXZL5LDL554SL/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Experience &amp; Retail Design - Project Two</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahylin.com/experiencedesign/project-one-dj74c</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-20</lastmod>
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      <image:title>Experience &amp; Retail Design - Project One</image:title>
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      <image:title>Experience &amp; Retail Design - Project One</image:title>
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      <image:title>Experience &amp; Retail Design - Project One</image:title>
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      <image:title>Experience &amp; Retail Design - Project One</image:title>
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      <image:title>Experience &amp; Retail Design - Project One</image:title>
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      <image:title>Experience &amp; Retail Design - Project One</image:title>
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    <lastmod>2022-02-24</lastmod>
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      <image:title>Fine Art - Self Portrait</image:title>
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    <loc>https://www.sarahylin.com/fine-art/three-hours-agony</loc>
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    <lastmod>2022-02-25</lastmod>
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      <image:title>Fine Art - Three Hours Agony</image:title>
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    <lastmod>2022-02-24</lastmod>
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      <image:title>Fine Art - Despair</image:title>
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    <loc>https://www.sarahylin.com/fine-art/magnolia</loc>
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    <lastmod>2022-02-24</lastmod>
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    <loc>https://www.sarahylin.com/fine-art/peony</loc>
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    <lastmod>2022-02-24</lastmod>
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    <lastmod>2022-02-24</lastmod>
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      <image:title>Fine Art - Hope</image:title>
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    <lastmod>2022-02-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/4d933a57-37b0-4adc-9909-ff7b2ce4ad17/1-Darkness.jpg</image:loc>
      <image:title>Fine Art - Terra Maria</image:title>
      <image:caption>DARKNESS: What type of environment was Mary in right before this immaculate conception happened?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/f2a948e7-4b1d-4376-8b7b-ba385e9a3579/3-Embodiment.jpg</image:loc>
      <image:title>Fine Art - Terra Maria</image:title>
      <image:caption>EMBODIMENT: What did it feel like to have the power of God overshadow her?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/982ea710-66e1-473e-ad8b-f87345a95c67/2-Voice.jpg</image:loc>
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      <image:caption>VOICE: What sort of feelings did she have when she encountered the angel Gabriel?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60946cb2a4204b284475f9da/e2a85901-3a18-446e-9517-8a7f6cfa5a14/4-Conception.jpg</image:loc>
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      <image:caption>CONCEPTION: What was it like to feel the living embodiment of the future King growing inside of her?</image:caption>
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      <image:caption>CALL: What sort of pressures did she face carrying out her call?</image:caption>
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      <image:caption>LIGHT: When she finally gave birth to her Son, what were her hopes and dreams for him?</image:caption>
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    <priority>0.5</priority>
    <lastmod>2022-02-24</lastmod>
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      <image:title>Fine Art - Joy</image:title>
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